Weekly Report #1

This week in ISM, I have had the opportunity to research my topic more in depth. Going into the class, the topic I chose was concert marketing. When I began my research this week, I realized that it is not exactly the career path I want to pursue. Through my research, I learned that concert promotion is what I want to pursue. I learned that concert promoters communicate with artists and plan a date for their show, book a venue, contact radio stations and promote the artist and their show on social media, arrange accommodations for the artist, book a support band, and create a schedule for the day of the show. While this topic is very similar to concert marketing, the promoter is also in charge of ensuring that everything goes smoothly on the day of the show and that all of the artists needs are met. I also learned that it is extremely important to build relationships and a strong social media presence within the music industry in order to be successful. I realize that it will be difficult to learn about my topic because most venues are closed due to Covid-19, but I hope this will give me the opportunity to learn how concert promotion and the music industry as a whole have been changing due to the pandemic.